Super Liquor
Real time access to reliable data empowering better business decisions across 180 stores
"It is amazing to see how much our mindset has changed around where data can take us. We keep exploring new options for richer data analysis and asking ourselves questions like, what if we had access to this data? I can only see our partnership with 2IQ continuing to develop as we see clearly where data can take us in terms of evolving and growing our business."
Tristyn McDougall, Financial Controller, Super Liquor
Having real time access to reliable data has empowered Super Liquor's rapidly growing group of 180 shareholder-owned, franchised stores to make better informed business decisions while enabling its management team to focus on bigger picture goals.
The Challenge
Prior to 2IQ, Super Liquor used a SQL-based data warehouse to gather sales data from each store. Technical, in-house IT knowledge was required to export the information to provide reports. "The entire process was heavily reliant on our IT staff which meant that we did not have data at our fingertips when we needed it. Each store entered their products and promotional pricing manually which was time consuming and a duplication of work in every store. It was all very labour intensive and time-consuming, not to mention prone to potential human error."
Super Liquor selected 2IQ because they wanted a partner that provided personalised service and took the time to understand how their business works. "We have a family type culture at Super Liquor so while we were obviously looking for the best technical solution it was also equally important for us to work with a partner who shares our values. Right from the first meeting we knew that we had both aspects right with the 2IQ team."
The Solution
The first step involved replicating the existing sales reporting and transferring all sales data into the new 2IQ system. The key advantages came through GP (Gross Profit) and inventory reporting. Stores were centralised to receive consistent and accurate data from all locations. Several key processes were automated including promotional cycles and new products, giving store owners greater visibility of their true GP.
The Result
- +Real-time visibility across all 180 stores from a single platform
- +GP and inventory reporting replacing manual, error-prone processes
- +Automated promotional cycles and product data entry
- +Improved transparency between support office and franchise owners
- +Management team freed to focus on strategic growth
Solutions Used
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